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Permission Marketing

By Seth Godin

In 1999, Seth Godin estimated that the average consumer sees about one million marketing messages a year. Today that number is likely to have doubled. How do you get your customers to pay attention to yours? Read on...
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The Four Agreements

By Don Miguel Ruiz

Thousands of years ago, the Toltec were known throughout southern Mexico as people of knowledge and Ruiz believes if we follow their advice we can attain "personal freedom". Here's how...
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Sales Growth

By Thomas Baumgartner

Marc Benioff of salesforce.com is amazed that "MBA students can graduate without attending a class in sales." McKinsey sets this right with Sales Growth, a look at the discipline of sales management.
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The Prince

By Niccolo Machiavelli

The description "Machiavellian" conjures up unscrupulous, opportunistic, amoral characteristics. But can we apply any of Niccolo Machiavelli's lessons in today's business world? We think so!
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Onward

By Howard Schultz

Howard Schultz wanted to build a great, enduring company: a balance between revenues and relationships. The result was Starbucks. Join us to find out what we can learn from the Starbucks story.
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