Uncategorized
0Comments

Different

By Youngme Moon

You've heard it before: to succeed you need to stand out, to be different, to be unique. Frankly, it's exhausting hearing all these rules. What we need is a little more meat on the advice bone.
by mcnpAfkdxd
Uncategorized
0Comments

Drive

By Daniel Pink

Most everything you know about what motivates you is just plain wrong. Dan Pink goes scientific on the brain to reveal what we really know about motivation.
by mcnpAfkdxd
Uncategorized
0Comments

Fascinate

By Sally Hogshead

Ideas, people, technology, and yes, even companies can be fascinating. But how? what defines this sometimes irrational frenzy of interest? Sally unlocks the secrets.
by mcnpAfkdxd
Uncategorized
0Comments

Flip the Funnel

By Joseph Jaffe

It's 2013. Retention is the new acquisition. Loyalty is the new currency. Black is the new black.... whatever the advice, traditional is out and opposites are in. Joe Jaffe has the lowdown.
by mcnpAfkdxd
Uncategorized
0Comments

Good to Great

By Jim Collins

This book is a masterclass in business innovation. It defines why only some companies can make the leap from good to great. Required reading for this generation's aspirationals.
by mcnpAfkdxd
Uncategorized
0Comments

Made to Stick

By Chip And Dan Heath

What are the S.U.C.C.E.S. secrets of the world's best storytellers? Find out how you can harness these secrets to help your message break through the noise in the marketplace today.
by mcnpAfkdxd
Uncategorized
0Comments

Neuromarketing

By Christopher Morin and Patrick Renvoise

Understand your neurons and you can conquer all. Patrick Renvoise and Christophe Morin go deep into brain science to devise a cunning formula for marketing success.
by mcnpAfkdxd
Uncategorized
0Comments

Results Rule

By Randy Pennington

It's all about the numbers. At the end of the day every gee-whiz strategy, marketing tactic or pricing shenanigans are only in the service of results. So, your results better drive decisions.
by mcnpAfkdxd