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Convert Every Click

By Benji Rabhan

Website optimisation is critical. But author Benji Rabhan believes that page-by-page optimisation is where companies go wrong. He says to take a holistic approach, considering the sum of the parts.
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The One Thing

By Gary Keller & Jay Papasan

What's the one thing you can do right now to change your life? The authors of this book suggest that instead of going after everything at once, successful people choose one activity that will bring the most reward.
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Deep Dive

By Rich Horwath

Do you have the strategic chops to make it in today's ever-changing business battle? If not, it's time to catch up with Rich Horwath's invaluable, and possibly career-saving book Deep Dive.
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Influence

By Robert Cialdini

We all want it: that secret power to be able to influence anyone to do any thing. Now, Dr. Robert Cialdini shows you how to harness this power for good business. You're [not] getting sleepy.
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Mindset

By Carol Dweck

Change your mindset and you will see the world differently, and help yourself make positive changes in your life. True transformation really is all above your eyebrows.
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Unmarketing

By Scott Stratten

Why do we continue to market to others in ways that we hate being marketed to? Does anyone really love telemarketing? Direct Mail? Intrusive TV ads? Time to break the cycle with Scott Stratten.
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Neuromarketing

By Christopher Morin and Patrick Renvoise

Understand your neurons and you can conquer all. Patrick Renvoise and Christophe Morin go deep into brain science to devise a cunning formula for marketing success.
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The Formula

By Albert-László Barabási

Albert-László Barabási is a physicist and professor of Network Science... and has an uncanny insight into how success can be engineered. Read this summary to discover the profound secrets that you can tap into.
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The Culture Code

By Daniel Coyle

Company culture can be one of the most misunderstood and under-appreciated elements of success. In this terrific book, Daniel Coyle reveals what's really important, and how to foster a culture that helps your team thrive.
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