0Comments

Buyology

By Martin Lindstrom

If marketers could uncover what makes us choose one brand over another, then they would have identified the secret to success. This is what Martin Lindstrom calls our Buyology. Let's find out more.
by mcnpAfkdxd
0Comments

Talk Less, Say More

By Connie Dieken

Connie Dieken says that face-to-face communication skills are plummeting in the 21st century. She believes we need to embrace 3 key habits to learn how to talk less, and still make things happen.
by mcnpAfkdxd
0Comments

Extreme Productivity

By Robert C. Pozen

At some point, we've all asked ourselves "Where can I get more time to do the things I want to do?" The answer, from Robert C. Pozen, is found in his fascinating new book Extreme Productivity.
by mcnpAfkdxd
0Comments

Moneyball

By Michael Lewis

Sorry, no Brad Pitt here. Just the remarkable story of Billy Beane, and his goal to win in baseball's Major League with one of the smallest payrolls. His solution? Stats! Ready to play some ball?
by mcnpAfkdxd
0Comments

Winning

By Jack Welch

General Electric would probably be unplugged without Jack Welch. He turned the company into one of the 20th century's biggest corporate success stories. What can you learn from Jack?
by mcnpAfkdxd
0Comments

Good to Great

By Jim Collins

This book is a masterclass in business innovation. It defines why only some companies can make the leap from good to great. Required reading for this generation's aspirationals.
by mcnpAfkdxd
0Comments

This is Marketing

By Seth Godin

The inimitable Seth Godin, marketing guru, author and power-blogger succinctly collects all his years of marketing insights, ideas and wisdom into one terrific book. It's everything you need to know, and we've got it summarised right here.
by mcnpAfkdxd