Predictably Irrational
By Dan Ariely
There's just no rhyme or reason. Why do we splurge on an expensive meal but cut coupons to save pennies on a can of discount tuna? Something's fishy here. Something irrational. Let's find out why.
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There's just no rhyme or reason. Why do we splurge on an expensive meal but cut coupons to save pennies on a can of discount tuna? Something's fishy here. Something irrational. Let's find out why.