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Gen Z at Work

By David Stillman, Jonah Stillman

Kids these days... Whatever you think you know about Generation Z is most likely wrong. This insightful summary will take you deeper into their psyche, motivations and expectations. Which will help reveal new ways to connect, manage and work with this empowered tribe.
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Buyology

By Martin Lindstrom

If marketers could uncover what makes us choose one brand over another, then they would have identified the secret to success. This is what Martin Lindstrom calls our Buyology. Let's find out more.
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